About Academy

About Us                                     
Our Vision
To be the BEST sports + outdoors retailer in the country
Our Mission
Provide FUN FOR ALL through strong assortments, value, and experience
Our Values
· CUSTOMER focus and service
· EXCELLENCE in all we do
· Responsible LEADERSHIP
· INITIATIVE with urgency
· STUDENTS of the business
· INTEGRITY always
· Positive impact on our COMMUNITIES
Academy is one of the leading full-line sporting goods and outdoor recreation retailers in the United States.  Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states, primarily in the southern United States.  Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers.  Academy's product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings.



Company History


Our history is one we take pride in, it has made us who we are today. The first Academy store opened as a tire shop in San Antonio in 1938. It turned into a military surplus store, then began offering sports and outdoors equipment as it evolved into the Academy Sports + Outdoors we know today. Presently, we have more than 259 stores in 16 states, supported by more than 21,000 team members throughout the South, Southeast, and Midwest. Updated 10/2/2020